Video Production Primeau

Produce

Over the past 29 years, I have been working with keynote speakers on creating optimal demo videos that cater to their niche.  In my years of doing so, I have found that the following are the biggest mistakes keynote speakers can make in regards to their demo video.

1. Make sure your content is ready to be video recorded.  Speakers make mistakes trying to video record new footage before it has been rehearsed and audience approved.  If the live audience has not approved your material, neither will the audience at home watching your video.
2. Hire a professional crew; don’t try to record your own video.  Find professionals by referral; call a local television station and ask for the assignment desk; look on the Internet and interview the prospective company.  It may cost more but when you are ready, the professional crew will make sure all the details are covered like lighting, camera placement, direct audio for you and separate audio for the audience. They will recommend two or three cameras so when you edit you have many options to use the best shot.  Plus with multiple cameras you can easily edit content.
3. Get a written proposal to be professionally video recorded.  Depending on the market, one camera should be $600-$900 and two cameras should be $1,100 to $1,900 including all materials, lighting and audio support.
4. Do your best to set the room up for video. Try to have two side aisles instead of one center aisle so the main camera has the backs of heads of the audience members. Add items like furniture or plants to the stage.  Anything to avoid a ‘plain’ look.
5. Treat the cameras as if they are audience members and give them eye contact just like you would if they were people in the audience.  The cameras represent More
   

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It would be redundant for me to write a blog post about the power of video and how it has hit critical mass. Most people know that with smart phones and digital cameras that also record video, as well as small pocket video recorders, and the list goes on: obviously video has hit critical mass.

It’s convenient, it’s fun, it’s affordable and it’s easy to do.
So what does the future of video look like? You can almost guarantee that each year the amount of video being shared will multiply exponentially. You can also almost guarantee the need for Cloud video storage will be greater than it currently is.

There will probably be several video networks that will be formed as a result of the demand for video sharing and storage. Different websites will niche market according to the type of video they want to host and position.

The question is, how will you and your small business take advantage of the growth and boom in video production? Will you utilize the tools that are readily available right now to create video for your company?

http://www.PrimeauProductions.com is launching a network called http://www.PrimeauTV.com which positions motivational speakers’ video content all in one location that serves multiple purposes. This content is taken from the dozens of experts we have worked with over the last 29 years. It is the one video based website that you can use that has been loaded with pre-qualified video content that is motivational by nature. That is how we are using our experience and expertise with regard to video content.

What can you do within your business on any of the networks that are available by offering video that is beneficial to your demographic?
As the owner of a southeast Michigan based video company I see the opportunity in businesses getting More

We live in a world where ‘going viral’ is now a good thing. Used to be viral was a bad thing. Businesses and people go viral all the time.
‘Going viral’ in a short amount of time, millions of people are aware of a message, situation or in our case a video.

Whether you’re searching to see something amazing on the other side of the world or just want a good laugh, YouTube is a community with the capabilities of putting anyone on the front lines of millions of people every day. This is how the media learns about broadcast content, in some cases viral can happen overnight. Others take time to simmer and hit viral status.

With these hilarious viral videos breaking through to the mainstream, CEO’s and business owners alike must have the question in mind: how can this help my business?

Look at how Dollar Shave Club went viral:

We believe humor can work for any marketing effort if done properly. Humor is something that goes “viral” and being able to cater to that could effectively drive traffic and business to your company. The key is to keep your humor tasteful.

As an example, take a look at the eTrade baby ad campaign. eTrade put together a promotion campaign in which babies are overdubbed by voice actors to make it seem as though the baby is giving the viewer retirement advice.

This campaign was a huge hit. Each commercial has over 100,000 views on YouTube, the highest of which having over 3 million views. How More

Primeau Productions helps Carry Napoleon Hill’s Message into the Future

Purchase Napoleon Hill (9) CD audio set actual Napoleon Hill speaking

In March of 2009, we decided to share some VHS videos we had of Napoleon Hill on the Primeau Productions YouTube channel entitled “The Master Keys to Success” a program previously released by the Napoleon Hill Foundation in the 80′s. It consists of 13 principles from the best selling book “Think and Grow Rich”. In 2010, many of the videos have viewings in the tens of thousands.

In September of 2009, Ed had the idea of investigating the availability of purchasing those videos on DVD and discovered they were no longer available. Around the same time, (coincidently) we received a call from Don Green, CEO of the Napoleon Hill Foundation sparked by an earlier request from Ed for the video in digital form.

Don had checked us out on line and was impressed with our forensic and production blend of business activity. He asked if we could restore and transfer some 16mm films of Napoleon Hill so that he could see what is on them. Apparently Don chose Primeau productions, Inc over the Discovery Channel.

We mentioned in an earlier blog post, our friend and client Mike Pallin gave us a set of “Your Right to be Rich” audio cassettes in 1992 introducing us to Napoleon Hill. We have listened to them virtually non stop while building Primeau Productions, Inc.

It is an incredible honor to have been selected by the napoleon Hill Foundation to be responsible to digitally convert and restore (7) titles to date.

The 16mm films have either an optic or magnetic audio track. These films of Dr. Hill have an optic audio track. An optical audio track is herd by projecting light through the film, causing a More

Click here to read the follow-up article about the newly discovered song that Ed Primeau did voice identification on to confirm that it was sung by Elvis Presley.