Submitted by Ed Primeau on Friday, March 29th, 2013
Over the past 29 years, I have been working with keynote speakers on creating optimal demo videos that cater to their niche. In my years of doing so, I have found that the following are the biggest mistakes keynote speakers can make in regards to their demo video.
- Make sure your content is ready to be video recorded. Speakers make mistakes trying to video record new footage before it has been rehearsed and audience approved. If the live audience has not approved your material, neither will the audience at home watching your video.
- Hire a professional crew; don’t try to record your own video. Find professionals by referral; call a local television station and ask for the assignment desk; look on the Internet and interview the prospective company. It may cost more but when you are ready, the professional crew will make sure all the details are covered like lighting, camera placement, direct audio for you and separate audio for the audience. They will recommend two or three cameras so when you edit you have many options to use the best shot. Plus with multiple cameras you can easily edit content.
- Get a written proposal to be professionally video recorded. Depending on the market, one camera should be $600-$900 and two cameras should be $1,100 to $1,900 including all materials, lighting and audio support.
- Do your best to set the room up for video. Try to have two side aisles instead of one center aisle so the main camera has the backs of heads of the audience members. Add items like furniture or plants to the stage. Anything to avoid a ‘plain’ look.
- Treat the cameras as if they are audience members and give them eye contact just like you would if they were people in the audience. The cameras represent More