This week we have our guest blogger Carolyn Berg with a very important message on delegating.

Here’s the scenario: You have a client appointment at 9 a.m., a phone call with a prospect at 10:30 a.m., a lunch appointment, then 3 more client calls in the afternoon before 4 p.m. You also have to prepare your online shopping cart for a new product you are about to launch, create the email messages, autoresponders, and articles to introduce the product, write the article for your next ezine, create an event in Facebook inviting people to your next teleclass, and you need to follow up on emails from yesterday that you were too busy to respond to regarding your new teleclass. Does any of this sound familiar? Do you even have to do half of the tasks listed above? If so, then you need to delegate.

The word “delegate” is enough to make people cringe as if nails were being dragged across a chalkboard (or if you are anything like my husband, touching cotton balls and rubbing them on your face). Why is it so hard to delegate? You know there are only so many hours in a day and you are not a super-human no matter what your kids say. The main reason is fear…fear of letting go of the daily administrative tasks that you just don’t have time to do, but you know it needs to get done. Some people just do not want to give into that fear and insist that they can keep doing all these tasks on their own. Yes, it’s your business, but it won’t be for long if you don’t get help and fast.

I can tell you right now that it is this fear of delegation that drives small businesses into the ground. If you have been playing small this whole time by doing everything on your own, you are cheating yourself out of big profits and becoming a bigger company. The more you delegate to an assistant (s), the more free time you will have to focus on those new clients, new prospects and new products you have on your plate right now. That all leads up to dollar signs…and that is the only way you are going to grow your business. You need to have the time to focus more on what you do best, growing our business.

How do you know you are ready to delegate some of those tasks to an assistant? The best way to start is to keep track of all your daily tasks for about a week, or less (some people realize after two days why they need help). If you are focusing more time on non-revenue generating tasks, it’s time to search for an assistant and delegate!

Next time I’ll be focusing on giving some tips on how to delegate and what products you can use to help you get organized. Until then, if you have any questions, give me a shout!

Carolyn Berg
CyberOffice Solutions, LLC
www.cyberofficesolutions.net
carolyn@cyberofficesolutions.net