The new wave in Marketing is "Internet Marketing”. When you add the element of multi-media (blended content) to your Internet marketing strategy, you have a greater advantage over your competition. Primeau Then, when you add the element of social media strategy, you have a full blown Internet marketing campaign that gets results.

Productions works with you to identify the key components you need more of in order to have a successful results based Internet marketing plan.

SEO and Internet Marketing
I remember when we began designing our newest website www.PrimeauProductions.com a few years ago. I had incorporated our website as a key marketing strategy for our business growth both locally and internationally. I understood the Internet and search engines.

Back then, Search Engine Optimization was the term used when it came to building your Internet presence and prospect base.

Initially you and your team select a group of words and phrases that describe your business. These descriptive words are known as “key words” and "key phrases" and are embedded and designed into the homepage and other strategic pages of your website. These words correspond with wording your customers choose when searching the Internet for a problem or need your business has the solution for.

The goal is to have your website-virtual storefront-get noticed by the search engines. This is an Organic approach to building your business leads and selling your product. However, this is just the beginning to a successful Internet marketing campaign.

Content is King!
It is also important to position information and expert content on the homepage as well as reciprocal links to well traveled websites and social networks. If you have published a book, you have plenty of content in those pages that can easily become articles or blog postings. Content can also be your perspective of an event or trend taking place in the word today especially if it pertains to your area of expertise.

Video and Internet Marketing-Blended Content
Today, the “Video Revolution” has added another element to Internet Marketing by its powerful multi media information providing potential.

Nothing communicates information and value better than a professionally produced video. High speed connectivity has allowed businesses to communicate their content and expertise using professionally produced video on the Internet. This video can be used on your website as well as Social Media Networks.

Inbound Marketing Campaigns using Video
First, a professionally produced marketing video 5 to 10 minutes in length that explains beyond a doubt what your expertise is using examples, explanation and examination of a problem in which you have a solution for. It better have high production value and move along quickly using music, motion graphics and professional transitions. Page turns and poor sound quality will make you look like an amateur. Video is the foundation of a great Inbound Marketing Campaign.

Second, content is king in video. Content is extremely important and the first floor on your Inbound marketing campaign. It is the expansion of your video's message in written form that attracts potential customers, visitors and interested networking candidates to your website which is really your business. Articles and Blog’s are great content delivery tools as well and compliment video and other media.

Third, Search Engine Optimization is an old term but describes an activity worth mentioning. The idea is to make it easier for potential customers to find you and your business using select strategies and wording on your web pages.

This is the second floor of your Inbound Marketing campaign. Embedding key words and phrases, Meta Tags and content on your website and inbound links to your web pages will leverage your best results in all searches.

In other words, SEO activity helps your customers to find you instead of you looking for customers. There are people looking for your type of service you do not know and SEO helps them find you. It's that simple.

Lastly, social media networks help prospects locate you. It’s another way for you to get your message out in cyberspace so prospects can find you. This Blog is a SEO amplifier because it is another net to catch prospects on the Internet and it contains content and is connected to our company name.

When your expertise is shared and discussed in Social Media Networks and relationships are developed through legitimate introductions. Your intentions become more genuine and you are more likely to draw qualified customers to your website.

Most of the Social Network websites are free. Keep in mind that you have to periodically update and improve your positioning and key words and articles as well as monitoring of industry positioning. Content changes virtually overnight and you have to stay on the bleeding edge for ultimate success.

Remember, your website is your storefront just like a brick and mortar building except it's visible on the internet worldwide and is always open for business. So your return on investment for business leads generated through a good inbound marketing campaign is high.

Contact me at 800.647.4281 with any questions or email
Ed@PrimeauProductions.com.

www.PrimeauProductions.com