Professionally produced social media marketing campaigns, when used correctly, are a powerful way to build an Internet marketing campaign and organic search engine results. Social media is growing, expanding and changing not only the way we communicate, but also with marketing a company message business to consumer (B to C) and business to business (B to B).
Primeau Productions, LLC is seeing an increase in "social shopping" - online prospects looking within their social networks for ideas on who to buy from.
“Our social media campaigns are up 75% in 2010 over this same time last year. It is a similar concept as word of mouth referrals” said Primeau Productions President and CEO Ed Primeau.
For business owners, this represents an opportunity to reach prospects that use these tools to share, recommend and find products and services.
Content is King-If a company can use a writer from inside the organization to consistently create content to disseminate across all social media networks, eventually search engines will tag that content and produce favorable search engine results.
Engage for Conversions- The days are gone of the simple resume based website with information about a business’s goods and services. Today’s businesses that get increased website traffic know how to incorporate engagement on their websites. Look at the social media campaigns we have at www.ConniePodesta.com
Use video in your Internet marketing and social media marketing campaigns - More than 60% of Internet users will watch online video search results than text only. This demonstrates an opportunity for businesses to engage with its audience organically and hold their attention longer with creative professionally produced video.
Use multiple social networks - This allows a business to speak directly to its different audiences. Using tools like YouTube, Twitter, Facebook, LinkedIn and blogs connected (hence the word web) to ensure a business stays consistent with one brand and one message across the Internet.