Keep in mind that in today’s market, your video needs to be short, entertaining, and deliver knowledge. In other words, make it so good they can't throw it away and want to share it with everyone!
Primeau Productions Inc can create, write, direct and produce:
* Marketing Videos
* Training Videos
* Corporate Videos
* Event Videos
* Television Commercials and Television Infomercials
* Orientation
* Fund raising
* Video News Releases
* Music Videos
See us on DVProfessionals:
http://dvprofessionals.ning.com/profile/EdPrimeau
Primeau Productions has Affiliate companies across the country. These pre-qualified suppliers were pre-qualified because of the professional quality projects and their past working relationship with Primeau Productions Inc.
Email us and request a supplier in your area:
Ed@PrimeauProductions.com
800-647-4281
Stay away from “Cookie Cutter” style videos. Why on earth would anybody in any business, professional speaker, author, entertainer or corporation want to produce a marketing video that looks the same as another competitor?
Sure any video is better than no video--but do you want to be perceived like everyone else in your market segment competing for business with a blah blah video, or do you want to show value and be unique?
Have your leader (CEO, company president) star in the video. People buy people and talking heads sell!
Always begin with PROFESSIONAL RECORDED VIDEO that consists of high quality digitally recorded footage including audio using direct microphone sound sources.
In other words, the announcer, presenter or performer is wearing a headset or lavaliere microphone. If live, the audience (if applicable) is also being picked up with audience microphones. Audio is an important ingredient in a professionally produced video.
Lighting is an equally important ingredient. You want your subject well lit. Use incandescent lighting instead of fluorescent and avoid shadows. Make sure you have enough key lighting to bring out details and facial features and avoid “hot spots” -– light reflecting off shiny surfaces like eyeglass lenses and un-powdered skin. Avoid back lighting at all costs.
The Second component in a successful video is CREATIVITY. Look at any great video and list all the creative elements you admire about that video. Creativity can be expressed in the clips, sound bites, voice over, music and graphics. Always write a script or storyboard when you begin any video production and review them with your client to ensure you both are on the same page with their expectations of the production and your creative vision for execution.
We nailed Steve Rizzo’s brand every time creatively. With Rizzo’s talent, it was a matter of brainstorming until we had an idea and position for the creative angel of the video.
In one of the videos we had little comedy breaks that took the viewers attention away from the stage presentation segments and allowed them to escape to another dimension of video that also included his message and branding. This technique adds production value and is a great opportunity to exhibit your brand.
Today this creative idea grew into Steve Rizzo's Secret Minutes to Success:
The Third component of a successful Inbound Marketing Video is BRANDING. What will your viewer remember about the video? Will they ask for you and remember you? Primeau Productions has produced five videos for Steve Rizzo CPAE (Counsel of Peers Award of Excellence) Hall of Fame Speaker. (www.SteveRizzo.com).
Christine Holton-Cashen (www.ADynamicSpeaker.com) is another client we helped brand and created a video around the “Christine Cashen Show.”
We used original music with lyrics to help communicate her message, a
“TV Show” opening and close as well as television segments.
We recently completed a preview video and are working on an Inbound Marketing Campaign for Eileen McDargh, CSP, CPAE (www.EileenMcDargh.com) The brand we designed for her is “Connecting in a Disconnected World”.
Another client, Barbara Glanz, CSP (Certified Speaking Professional) has been branded “Spreading Contagious Enthusiasm”.
Your brand identifies your uniqueness and helps your prospects remember you and your company.
The Fourth component is to show your EXPERTISE. Floyd Wickman CSP, CPAE Hall of Fame speaker (www.FloydWickman.com) has been on the professional speaking circuit for over 30 years. His brand is his name and his experience speaking to thousands of audiences.
With Floyd’s video, the magic is in the script. Our expert staff of writers created a different perspective on the previous marketing campaigns. With a new creative marketing direction, the video fell right into place.
Broadcast-quality professional motion graphics and editing help carry his message and expertise in a visually interesting way throughout the under six-minute video! * Near the end we strategically placed two overlapping client crawls, which exhibit the depth of his industry expertise.
800-647-4281
Digital Internet video
Web-Ready Video Conversion, Internet video, viral video and Internet Marketing. We also have a digital video file distribution network to help our customers get maximum Internet visibility.
Optimum digital video file creation
Any great Internet video marketing campaign begins with a great demo video. If you have a great demo video, then you are ready to have it seen by all decision makers who have the power to hire you. If you do not have a great demo video, contact us at Primeau@PrimeauProductions.com
We have production packages available to fit any budget.
Internet marketing with video
It is extremely important that your demo video is first encoded properly before beginning any digital video marketing campaign. Each Internet destination has a required digital encoding format, as well as, file size specifications for optimum playback and visibility. Quicktime H.264 compression is most always the best beginning digital video file format and translates well to other Internet applications. When creating a demo video using various video sources like DVD, Mini DV, Dv Cam and Beta tape, sample and bit rates have to be optimized to maintain lip sync during Internet playback.
Primeau Productions will make sure your digital video file is properly created and distributed to speaker’s bureaus, meeting planners, and other decision makers who hire and book professional speakers, authors and entertainers.
Internet video social media networks like YouTube, Viemo, and 70+ others who host and distribute digital video will help you become more visible to the world 24/7.
Corporations and small business applications
The more places your video is available on the Internet, the more chances you have to be viewed. The more your video is viewed, the more prospects you have and the more business you can generate.
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We are historically known for our marketing videos. Producing “Demo Videos” for professional speakers, authors and entertainers has been our legacy. Today, Internet video, viral video and social media video marketing has guided us to evolve and reinvent our talent, skills and ability into modern business world applications.
Some of our valued past and present clients include:
• Steve Rizzo • Bob Eubanks • Christine Cashen • Connie Podesta • Eileen McDargh • Steve Rivkin • Barbara Glanz • Bob Seger
These respected professionals sought us out because they know we provide quality work. In many cases, we provide documentary video, other cases we provide campaigns to increase visibility and the number of paid bookings.
Demo videos and Internet videos are one of the best and most effective ways to highlight yourself, your company or your product. They are completely customized to your project — we don’t use a “cookie cutter” process in making videos. Our creative staff will work with you to make you shine.
Video Production, motion graphics and animation, whatever your video project requires, our digital editing systems (Mac and PC) maintain the quality of the digital footage throughout the editing process. If your footage needs restoration and enhancing, we have a custom video restoration process that corrects color and other visual problems as well as audio quality and other audio problems.
We’ll add custom or stock animation and graphics, custom or stock music (whatever your budget allows) to give your video a truly elegant and professional style.
At our Rochester Hills location, or our soon to be opened Las Vegas and Australia locations, Primeau Productions can videotape you and edit in Final Cut Pro (Mac based editing) or Premiere Pro (Windows based editing). 100% of our clients have told us we always go the extra mile for them.
Video Duplication
Need copies of your audio CD or video DVD? Primeau Productions can readily provide relocation, graphic design, packaging and order fulfillment.
800-647-4281
Ed@PrimeauProductions.com
