Social Media Marketing
Submitted by admin on 12:10 am
Why Social Media?
The standard practices and precedents of Marketing, Advertising and Public Relations are quickly becoming obsolete, but more importantly is what will and currently is replacing these tactics.
The answer is Social Media.
The chart to the left illustrates the results of a 2009 survey done for the Social Media Marketing Industry Report. 88% of roughly 3000 business owners and staff reported using Social Media for business. Even though Social Media is a relatively new concept in business, it has changed the entire face of marketing, customer relationships, information sharing and the overall success (or failure) of a company.
Whether you’re an avid user of social networks, blogging, micro-blogging and social bookmarking communities or are a passive internet user, chances are you have had experience with social media. Whether it’s reading a consumer review of a product/service, or clicking a link that you saw on a news site, Social Media is the new face of the Internet (the most valuable marketing tool there is) and one of the biggest
consumer influences both online and off, B2C and B2B.
The chart below is taken from results of the same survey, only this time it illustrates what the 88% using Social Media reported gaining as a direct result of their utilization of Social Media Marketing. Of course, one essential tradition of business will always remain true. Marketing does not close sales, salesman do. However, Social Media plays a huge role in the process. While Social Media (or any marketing tactic) won’t close the sale for you, implementing a well designed Social Media Marketing strategy will yield:
• An exponential increase in your quantity of leads.
• The development of a galvanized and authentic relationship with your buyers.
• Monitoring and control of your business’s reputation and the demands, questions and concerns of your buyers and potential buyers
• Increased search result presence.
• Valuable brand positioning
• Through thought leadership, networking and many other Social Media Tactics, your buyers will know and trust that you have the solution
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| This chart illustrates what the 88% using Social Media reported gaining as a direct result of their utilization of Social Media Marketing |
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